By Basheer Luqman Olarewaju
In the ever-evolving landscape of Nigerian public relations, there are individuals whose presence feels almost mythic in its impact—figures whose vision is not just transformative but contagious, shaping minds and molding futures. Alhaji Yushau Shuaib is undeniably one such person. A beacon of strategic communication, a master of public relations, and a father to a new generation of innovators, his life and work are worthy of not just recognition, but of reverence. As I reflect on my own encounter with this extraordinary man, I realize that I have truly found a gold gem in human form.
My first encounter with Yushau Shuaib was at the 2024 NIPR Spokesperson Award in Abuja, an event that marked a milestone in my career as one of Nigeria’s top three Young Spokespersons. It was here that I first glimpsed the true depth of his vision for a greater Nigeria, a vision that radiated from him with an undeniable, almost infectious energy. The way he spoke of a future marked by integrity, innovation, and unity left an indelible mark on me. His dreams are not merely aspirations; they are a clarion call for all who wish to see Nigeria rise to its destined greatness.
There is an Arabic saying, “A child is the pointer to the parent.” This proverb could not be more fitting when we look at Yushau Shuaib’s children, especially Gidado Shuaib. Gidado is a reflection of his father’s excellence—a man who carries his father’s mantle of strategic brilliance with the grace of an heir apparent. My first encounter with Gidado was during the 2023 General Election in Ilorin, where he was tasked with a special and technical assignment, descending from the corridors of power in Abuja to work behind the scenes. Like a silent architect, his efforts stirred conversations and crafted narratives, yet the man behind the magic was unknown to many. But not to me.
Curiosity, that ever-faithful companion of the creative mind, led me to discover that Gidado was the engine room of much of the strategic communications efforts during the election. His technical acumen and emotional intelligence were nothing short of extraordinary, reflecting a depth that mirrored his father’s. In one particular moment of subtle disagreement over the characters of certain political figures, I witnessed Gidado’s calm demeanor—an oasis of peace in a storm of opinions. It was then I realized: like father, like son. Both men possess a rare blend of brilliance and humility that sets them apart in a world often too quick to glorify individualism.
Over time, my relationship with Gidado grew, and during the NIPR event, he continued to show unwavering support. His efforts to connect me with influential figures like Alhaji Jubrin Baba Ndace, the DG of Voice of Nigeria, spoke volumes about his character. He is someone who does not fear the greatness of others but instead nurtures it. His free consultations for my media agency, Kwara Express, were invaluable, and his unwavering support remains a testament to the ethos instilled in him by his father.
And this brings us back to the patriarch himself, Yushau Shuaib—a man who not only shapes the present but has sown seeds for the future. His legacy is not only built on his own accomplishments but also on his tireless efforts to uplift the youth and mold them into the leaders of tomorrow. One of his most impactful initiatives is the ongoing PRNigeria Young Communication Fellowship, in which I am privileged to be a participant. This fellowship is more than just a program; it is a paradigm shift, a vehicle preparing young minds for the challenges and opportunities that lie ahead.
Indeed, Yushau Shuaib’s influence stretches beyond the walls of PR offices and government agencies. His essence is woven into the fabric of Nigeria’s future. His commitment to empowering the youth and fostering innovation speaks to a man who understands that true greatness lies in what we leave behind. As he turned 55 on October 10th, I couldn’t help but reflect on the cosmic significance of that date. In Malcolm Gladwell’s ‘Outliers’, the author talks about how certain birth dates hold unique importance—October 10 seems to be one of those celestial markers, a day that has given birth to a man destined for global impact.
Yushau Shuaib is more than just a public relations icon; he is a visionary, a mentor, and, above all, a father whose legacy is being carried forward by the likes of Gidado and the countless youths he has touched. His life is a testament to the power of vision, community, and the relentless pursuit of a better tomorrow. I celebrate him today and every day, for in Yushau Shuaib, I have found not just a mentor, but a gold gem of immeasurable value.
Happy 55th Birthday, Alhaji Yushau Shuaib. Your legacy is timeless.
Basheer Luqman Olarewaju anipr, Special Adviser on Media and Publicity to Honourable Muktar Tolani Shagaya, Ilorin West/Asa Federal Constituency and Prospective Fellow, PRNigeria Young Communication Fellowship.
