Vice President Kashim Shettima has affirmed the potential of Nigeria’s carnival industry to drive economic growth, promote national unity, and empower young people. With the global carnival market valued at $5 billion, the Vice President sees a strategic opportunity for Nigeria to tap into this sector and leverage its rich cultural heritage.
During a meeting with the Abuja International Carnival delegation at the Presidential Villa, VP Shettima highlighted the economic and social benefits of a thriving carnival industry. “Beyond promoting our cultural heritage, carnivals can serve as a tool for national cohesion and economic value,” he noted, adding that President Bola Ahmed Tinubu’s administration is committed to supporting youth-led initiatives in the creative industry.
Shettima referenced the international success of the Rio de Janeiro Carnival, which attracts millions of tourists annually, as well as Nigeria’s own Calabar Carnival, celebrated for showcasing Efik/Ibibio culture. He encouraged the Abuja International Carnival team to accelerate plans to restore the event to its former stature.
The Vice President also spotlighted the government’s Investment in Digital and Creative Enterprises (iDICE) project, a $618 million initiative aimed at bolstering Nigeria’s digital and creative sectors, including carnival activities.
Kehinde Adegbite, CEO of the Abuja International Carnival, expressed gratitude for the government’s support and shared plans to collaborate with the Ministry of Art, Culture, and the Creative Economy to revitalize the carnival. He emphasized the event’s role in fostering unity, empowering youth, and discovering new talent.
